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Business Leader Dinner with James Bidwell
The evening will be chaired by Alan Giles of Fat Face and will comprise of an exclusive store tour of Anthropologie's second European store in the beautiful former Antiquarius building on Kings Road, hosted by James Bidwell, followed by dinner at the nearby Bluebird restaurant. In an informal discussion over dinner we will explore some of the broader strategic and marketing issues raised by this exciting new arrival, such as;
How do retailers successfully adapt when moving to a new geographical region?
How do retailers optimise the benefits of being a subsidiary of a larger business with other successful brands, yet retain their own distinctive brand identity?
Founded in 1992, Anthropologie is a division of US clothing retailer Urban Outfitters, and operates more than 100 stores in the United States. Catering to the fashionable, educated and creative woman of 30 to 45, it provides a unique product range that includes casual clothing and accessories, home furnishings and a diverse array of gifts and decorative items. Carefully designed and selected with an eye for craftsmanship and detail, the merchandise is offered in an inimitable environment, both online and in stores
How will this Marketing Event inspire you to Think Differently?
This Customer Champions dinner will give you understanding and awareness of how marketers need to change to ensure they act as customer champions within their organisation.
Speakers
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James Bidwell
managing director, Anthropologie Europe
In January 2009 he joined the company to lead Anthropologie’s European expansion. Previously James served as chief executive of Visit London.
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Format of the evening - Customer Champion Marketing Dinner
These exclusive and intimate dinners are hosted by a senior leading marketer attracting audiences of Business Leaders, Fellows and their guests. The evening provides a rare opportunity for you to hear from James Bidwell and offers you the opportunity to ask questions in an informal relaxed atmosphere. Chatham House Rules apply.
Key Times
6.30pm - 6.45pm Registration
6.45pm - 7.30pm Store tour
7.30pm - 7.45pm Move to Bluebird Restaurant
7.45pm - 8.00pm Drinks
8.00pm - 9.15pm Dinner
9.15pm - 9.45pm Discussion
10.30pm Close
Location
Anthropologie
131-141 King's Road
London
SW3 4PW
Bluebird Restaurant
350 Kings Road
London
SW3 5UU
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