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Debate: 'Should marketers be free to use customer data?'
Join us for a provocative and passionate panel debate on the theme that: ‘Marketers should be free to use any data they wish’. Chair Jerry Wright, CEO of the ABC will be presiding over the opposing views of More Than’s Pete Markey, Centrica’s Julian Elliott, The Guardian’s Michael Cross, Communisis’s Charles Ping and Paul Alexander from Beyond Analysis. Audience participation compulsory.
How will this evening inspire you to Think Differently?
This evening of debate is a Customer Champion and Digital event which will give you insight into how the role of marketers needs to change to ensure they act as customer champions within their organisations. You will also be inspired to learn how Digital channels are best leveraged and integrated for the growth and development of your brand.
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Speakers
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Jerry Wright
chief executive, Audit Bureau of Circulations Ltd (ABC)
Since October 2008, Jerry Wright has been the Chief Executive of the Audit Bureau of Circulations Ltd (ABC), the industry-owned body that measures and certifies press and digital circulation and traffic on behalf of media buyers and sellers.
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Pete Markey
marketing director, MORE TH>N
Pete Markey is MORE TH>N Marketing Director, responsible for all above and below the line media as well as brand development, customer and digital marketing.
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Paul Alexander
chief executive, Beyond Analysis
Paul Alexander is Chief Executive of Beyond Analysis, the customer insight specialists. He is an industry expert whose opinion is sought by business decision makers across the world.
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Christopher Graham
Information Commissioner
Christopher Graham became UK Information Commissioner in June 2009, with responsibility for overseeing the Freedom of Information Act and Data Protection Act regimes – promoting access to official information and protecting personal information.
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Michael Cross
An experienced professional journalist specialising in public policy, particularly where it concerns technology, healthcare and the law.
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Charles Ping
account director, Communisis and director, ASBOF Ltd.
Charles has worked in sales and marketing management roles within publishing for 20 years, specialising in CRM, data management and digital media.
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Format - Debate
This lively evening debate is hosted by a leading marketer with a panel of opposing specialists debating a topical and controversial subject close to marketers hearts, which will then be opened out to the audience for discussion and voting. After the votes are cast and the winner announced you will have the opportunity to continue the debate yourselves over drinks with fellow marketers.
Key Times
Registration and drinks - 6.30pm - 7.30pm
Presentaion - 7pm - 8.15pm
Drinks - 8.15pm - 9pm
Location
The Royal College of Physicians
11 St Andrews Place
Regent's Park
London
NW1 4LE
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Customer Champions & Digital
 
Sponsored by:
Ticket Prices
Member (online)
£50.00 + VAT
Member & Guest £100.00 + VAT
Non Member
£100.00 + VAT
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