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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

An Audience with Mich Mathews 

21 June 2010
8.30am – 10.30am
The Royal Opera House, London

Another successful event for The Marketing Society in partnership with Microsoft Advertising 

What you thought of the event 

  • Excellent event, top level speakers, good moderator, lovely choice of venue,   great catering and some sunshine aswell! Thank you!
  • Great insights communicated by Microsoft by Microsoft Execs. Will make me "think differently" about media spend and integration in the future.

Average score 4.41 

How will this Marketing Event inspire you to Think Differently?
Mich Mathews senior vice president marketing for Microsoft will be sharing her candid views on Microsofts digital marketing journey, how that’s balanced with traditional media her successes and mistakes.

An Audience with Mich Mathews
This informal Q&A session will be moderated by Michael Kassan, chairman/CEO of Media Link LLC who works with many of Fortune 100’s biggest global brands and is an internationally renowned speaker and commentator on all things media and advertising.

Closing the session on what the digital future holds for us in marketing and the consumer is Ashley Highfield, who formerly launched iPlayer at the BBC and is now over a year into his role as managing director and vice president of Microsoft’s UK consumer and online division responsible for Windows 7, Bing, Windows Live and IE8 and the highly anticipated Windows Phone 7.

There will be plenty of time too for you to ask Mich, Ashley and Michael the burning questions you have on digital marketing.

Speakers

Mich Mathews

Mich Mathews
senior vice president marketing, Microsoft

Mich Mathews is the senior vice president for Microsoft's Central Marketing Group, which oversees the company's global marketing function, spanning a diverse set of businesses and audiences.
Ashley Highfield

Ashley Highfield
managing director & vice president, consumer & online UK, Microsoft

Ashley Highfield is managing director & vice president, Consumer & Online UK; part of a newly established global organisation within Microsoft responsible for consumer services across PC, mobile and internet platforms including Windows, MSN, Hotmail, and Internet Explorer.

Format of the morning– An Audience with Mich Mathews
The morning will begin with a champagne breakfast on the terrace over looking the Covent Garden Piazza. Michael Kassan will interview Mich Mathews and then open out to the audience for further discussion. Ashley Highfield will then close the session with an overview of what the digital future holds of us in marketing.

Key Times
Registration and breakfast: 8.30am – 9am
Interviews: 9am – 10am
Close: 10.30am

Location
The Royal Opera House
Covent Garden
London
WC2E 9DD

  

Digital

Sponsored by:
Microsoft Advertising

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