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Makes You Think takeaway
The April 'Makes You Think' session with Alex Batchelor, COO of BrainJuicer made us all Think Differently and had an audience of over 50 senior marketers jumping up and down and doing a Mexican wave. This lively, interactive Think Tank encouraged us all to get involved. We learnt all 'Humans are copying machines' and that we are all social animals who are brilliant at reading other people and good at lying. Video footage from the event will be available soon and members can view the presentation in Speaker Presentations in the Knowledge Zone. Click here for the delegate list.
What you thought of the event
Let us know what you thought of the event by clicking here.
How will this Marketing Event inspire you to Think Differently?
This morning session of thought is a Growth Driver event which will give you insight into how marketers ensure they are driving the growth of their business through innovation, acquisition, organic growth and effective marketing.
‘Makes You Think’ with Mark Earls, Author of ‘Herd’
The inaugural 'Makes You Think' session on Monday 1 March was a great success, it satisfied the synapses and the guests picked up a mind virus or two from John Kearon’s Me-to-We Research ideas. Our second Makes You Think session comes from the frontiers of marketing and human behaviour. Mark Earls, author of the Herd will be sharing his dogma busting challenge that the ultimate marketing is not one-to-one marketing but Herd marketing. The latest science shows we're much less individual than we think we are and far more influenced by other people than we would care to admit. We're designed for a world of other people and what we do to each other has far greater effect than traditional 'persuasion marketing'. Mark will help us challenge the way we think about marketing.
Speakers
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Alex Batchelor
chief operating officer, BrainJuicer
Alex Batchelor has held brand and marketing leadership roles at Interbrand, Orange and Royal Mail and is the current Chairman of the Marketing Society.
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Marl Earls
Mark is widely recognized as one of the leading planning thinkers about brands, branding and human behaviour in the world.
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Format of the evening - Growth Drivers Marketing Think Tank
This is an interactive breakfast session hosted by Alex Batchelor - one of our Thought Leaders. The format of this event is a talk, that will ‘Make you Think’ followed by a participation exercise where the audience will split into groups and then present their ideas to the rest of the audience and open to discussion or a vote.
Key Times
Registration: 8.00am – 8.15am
Presentation and working breakfast: 8.15am – 9.30am
Networking: 9.30am-10am
Location
Grange Holborn
50-60 Southampton Row,
London
WC1B 4AR
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