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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Marketing and Finance – Learning to Love 

11 September 2009
12:30 - 3.00pm
Vets Now, Dunfermline
This Masterclass will focus on the importance of the marketing/finance relationship, the main interaction points, what they do in Vets Now to ensure it works as well as it should do, and some learning’s from Vets Now on how you build an effective team.

The Overall aim is to help marketing people better manage what should be the key internal relationship for them, but the one that tends to cause most angst.

The structure of the Learning to Love Masterclass, will be:

  • Understanding each other. The theme being “understand your customer. Our speakers will present a tool here called “How to Work with Me” that outlines how to get best results from both finance and marketing people, as well as what warning signs to look out for when dealing with each.
  • The second part of the Masterclass will focus on a number of areas where Finance/Marketing need to work together really well as a team, and give examples of how they do this in Vets Now. Emphasis will be on the need for good process to understand roles/responsibilities/expectations.         a. Forecasting Process
        b. Budget Process
        c. New Business Set Up
        d. Measuring Effectiveness (What finance people expect from marketing people)
        e. Balanced Score Cards (importance of and why good marketing people need to understand marketing, finance and     operational metrics)
  • Importance of effective teams. 
    •  
Reserve your place today by contacting our Events Team on 020 8973 1360 or email.
 
Speakers
Glen Gribbon Glen Gribbon
Managing Director, Vets Now Emergency

Glen joined the company in September 2008 as Managing Director for Vets Now Emergency. Named as Marketer of the Year 2008 in the Marketing Excellence Awards Scotland, Glen joined the company from CharteredBrands, the Edinburgh based brands management company where he was MD. Glen joined the company with a solid business background having worked in senior UK and international sales and marketing roles across a wide range of blue chip businesses including BP Oil, Mars Confectionery, Colgate Palmolive and Jim Beam Brands. As Brands Commercial Director he was part of the management team that acquired the Whyte and Mackay spirits business from Jim Beam Brands in 2001, a deal that was Scotland’s largest ever management buy out. Prior to joining Vets Now, Glen was Managing Director of brand turnaround business, Charteredbrands. Under his management, the business had a number of noteable successes including developing the Pomegreat juice brand in to one of the most successful UK soft drinks launches of the past 10 years.
 
Peter Wood Peter Wood
Group Financial Director

Peter joined the company in October 2008 as Group Finance Director. Peter trained as a Chartered Accountant with Arthur Andersen in Scotland before moving to London with the firm to specialise in corporate finance in the mid-market sector, advising management teams on MBOs and helping business owners realise value in their business. Peter then returned to Scotland at the end of the 1990s to take up the position of Group Financial Director at fashion retailer USC, which trebled in size to turnover of £100m+ in the five years that he was there. In recent years, Peter has provided hands-on support to entrepreneurial fast growth businesses including heading up Grant Thornton’s Growth and Strategic Services line in Scotland and latterly as Group Finance Director of Melville Capital, the Edinburgh based investment boutique.
 
 
Venue

Vets Now
Penguin House
Castle Riggs
Dunfermline
KY11 8SG

By train:
The closest train station is Rosyth (Halt).

The office is then 1 ½ miles from the train station.
Come out of the station, turn right
Head to Sky offices
Go past Sky and at the T junction take the turning to Castlebrae.
Turn right, walk right through the estate, over the mini roundabout to the far end and the office is on the left hand side.

If you are driving:
Take junction 2 off the A90
At the first round about take the second exit (taking you towards Dunfermline)
At the second round about (with HBOS on one corner and Dunfermline Building Society on the other), take the 3rd exit (at the Building Society) and follow up to the top of the road.
Take the last junction of the right to Castlebrae and follow road right through the estate (over the round about) to the far end and the office is on your left.

Click here for a map.
 
Ticket Prices
Members £40.00 + VAT
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