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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Market Dashboard Masterclass - Tim Ambler, Marketing Event 

10 March 2009
6.30pm
The Commonwealth Club, London


This event has now taken place.

Click here for a delegate list.  If you were a member of the Marketing Society you could view the speaker presentations in Knowledge Zone.

What do marketers need right now? The easy answer is more funds, more and better staff and more quality time. But how can marketers persuade their seniors, colleagues and the money men to provide those resources- especially in these difficult times?

The right market metrics can provide a powerful demonstration of the value of marketing, but few companies have developed their metrics systems to report via a single display – that is a dashboard.

Every company needs a market dashboard to drive the business, just as a pilot needs one to drive the plane. The trick is to choose the right indicators to go on the dashboard.

Do come ready to join in the discussion and share your issues or experience.
Speaker
Tim Ambler

Tim Ambler
Senior Fellow, London Business School

Tim Ambler is Senior Fellow, London Business School which he joined in 1991. His main teaching and research has concerned the measurement and reporting of marketing performance, including narrative disclosures in company annual reports. Books include The Sage Handbook of Advertising (2007, co-edited with Gerard Tellis), Marketing and the Bottom Line (2000, 2003), and Doing Business in China (2000, 2003, 2008, with Morgen Witzel). His previous work concerned international marketing, especially in China . Since 2001, he has researched EU and UK government regulation. Publications include six annual regulation audits published by the British Chambers of Commerce (with Francis Chittenden). He is a Fellow of the Adam Smith Institute, the Institute of Chartered Accountants in England and Wales, The Marketing Society and the Australian Marketing Institute. He was previously Joint Managing Director of International Distillers and Vintners, now part of Diageo plc. During his various marketing roles in IDV, in the UK and internationally, he was involved in the launch of Baileys, Malibu and Archers and the development of Smirnoff vodka worldwide.
Ticket Prices
Member   £75.00 + VAT
Member and Guest £150.00 + VAT
Non Member £100.00 + VAT
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