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Inspiring digital excellence
Inspiring Minds is a new programme of development events, organised by The Marketing Society in association with Denvir, being planned at three levels of marketing and agency management.
As the online marketing mix becomes ever more complex and commands an increasing share of marketing budgets, it is essential that online platforms deliver on campaign objectives. The third event for Executives will cover the steps towards turning a website into an online conversion machine and developing a digital strategy that delivers visitors and ultimately conversions. The session will touch on some of the key drivers within the conversion machine such as social media, content, search and online advertising.
Murray Calder of Mediacom will share knowledge built up around the online audience, Iain Valentine from Whitespace will talk in more detail about the “conversion machine” and Phil Adams from Blonde will focus on social media.
To download a copy of the speaker presentations from the event, please click on the speakers name below:
Murray Calder
Iain Valentine
Phil Adams
Speakers
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Murray Calder
Director, Medicom
Murray joined MediaCom Edinburgh five years ago to head up the Explore team responsible for research, planning and analytics. He subsequently worked on MediaCom Beyond Advertising exploring the new media landscape before taking responsibility for New Business and Marketing. Prior to joining MediaCom, Murray spent many years working client-side in international marketing roles for brands such as The Famous Grouse, The Macallan, Highland Park, Baxters and Glenmorangie. Murray is also honoured to be the current Chairman of the IPA in Scotland.
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Iain Valentine
Creative Director, Whitespace
Iain is co-owner and Creative Director at Whitespace, an award winning digital design agency based in Edinburgh. With over 14 years’ design and digital experience, Iain has a wealth of experience in creating highly engaging and effective online campaigns. Winner of Design Consultancy of the Year and Creative MD of the year at the 2010 Scottish Design Awards and a Member of the Marketing Society Council.
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Phil Adams
Planning Director, Blonde Digital
Phil is planning director of Blonde Digital, which he helped to found five years ago as pretty much his last (meaningful) act as Managing Director of The Leith Agency. Prior to Blonde, Phil spent 18 years in advertising, mostly at Leith and BBH. This included a two year stint as Chairman of the Scottish IPA. At Blonde Phil oversees digital marketing strategy, digital ideas and "social stuff" for brands such as IRN-BRU, Open University, Lloyds TSB, Cutty Sark Whisky, Sourz and Royal Mail.
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Location
Whitespace
7/8 Randolph Place
Edinburgh
EH3 7TE
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Ticket Prices
Associate Member
£15 + VAT
Member
£20.00 + VAT
Member & Guest £45.00 + VAT
Other Marketing Membership Organisation Member
£25 + VAT
Non Member
£40.00 + VAT
In association with:
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