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Sir Richard Branson, President, Virgin Atlantic

Inspiring Minds Business Development Programme 

8 June 2011
1 - 6pm
The Edrington Group, Perth

Inspiring Minds
Business Leader Development Programme

Inspiring a more strategic relationship between marketing and finance

Inspiring Minds is a new programme of development events, organised by The Marketing Society in association with Denvir, being planned at three levels of marketing and agency management.

The first event for Business Leaders will aim to improve the understanding of what the finance function needs from the marketing function when key strategic decisions are being made.

The session will be chaired by Scott McCroskie, Commercial Director at The Edrington Group and will be hosted at Edrington's offices in Perth from 12.30pm- 6pm on June 8.

Ken Grier, Director of Malts at The Edrington Group and Jason Craig, Brand Controller will present case studies on Macallan and Cutty Sark respectively.

At the end of the session you will have the opportunity to discuss the key issues raised over a drink courtesy of our hosts.

Speakers

Scott McCroskie

Scott McCroskie
Commercial Director, The Edrington Group

Scott McCroskie has been employed in the drinks industry for 19 years. He is Commercial Director for The Edrington Group, with sales responsibility for Europe, Asia Pacific and India, Emerging Markets and Global Travel Retail.

Ken Grier

Ken Grier
Director of Malts, The Edrington Group

Ken heads up the global marketing team responsible for The Macallan and Highland Park and is a director of The Macallan Distillers, Highland Distillers and the Scotch Whisky Heritage Centre.

Jason Craig

Jason Craig
Brand Controller, The Edrington Group

Soon after Cutty Sark was acquired by the Edrington Group in 2010 Jason was appointed Brand Controller. Jason has 20 years of experience in advertising and marketing, specifically in the Scotch whisky business.

Key Times
Registration and sandwiches: 1pm
Case Study 1: Cutty Sark: 1.30 – 3pm
Case study 2: The Macallan: 3.15 – 5.15pm
Networking Drinks: 5.15pm – 6pm

Location
The Edrington Group
West Kinfauns,
Kinfauns,
Perth,
Perthshire, PH2 7XZ

  
Bookings
020 8973 1360
Email us
(Terms and Conditions)

Ticket Prices
Business Leader £55.00 + VAT
Business Leader & Guest £80.00 + VAT

Inspiring Minds : Business Leader Development Programme

Sponsored by:

Denvir

 
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