Ogilvy Day; Masterclass with Peter Fisk, Classic Cinema Advertising Showcase and Mad Men Cocktail Party – Business Networking, a marketing event 

Celebrate David Ogilvy’s birthday in style and be inspired with advertising insight from those in the know

David Ogilvy was born on 23 June 1911, the same day of the year his father and grandfather were born. Legend has it David’s father challenged him to also try for a son on this day – one of the many stories that surround him. Now, 100 years on, The Marketing Society is celebrating his life and legacy.

Ogilvy was very proud of his Scottish roots and education. He claimed it was this heritage that developed his passion for marketing effectiveness, as well as the craft of creative execution. He was also a great social animal, story teller and serial networker – wearing his kilt to cocktail parties ensured (like his advertising) that he stood out from the crowd. Ogilvy's golden era of advertising has recently been brought to life in the hit TV series – Mad Men.

On 23 June 2011, as part of the Edinburgh International Film Festival, The Marketing Society is planning three events that reflect Ogilvy’s passions.

1:00pm – 3:00pm Filmhouse 1, Edinburgh

1. Inspired Thinking: Marketing and the Movies Masterclass with Peter Fisk

• Lights: how global and local markets have been transformed by economic crisis and technological change, and the new breed of game-changing brands.

• Cameras: what it takes to build a great brand, to engage people more deeply, and drive profitable innovation in this world of new rules and opportunities.

• Action: why Pixar can be a great inspiration for your business, applying their 15 steps to great movie-making to the challenges of building a successful brand.

For full details of the Masterclass, please click here.

3:30pm – 5:30pm Filmhouse 1, Edinburgh

2. Creativity and The Big Idea: Classic Cinema Advertising Showcase

Guest clients and agency creatives, including Gerry O’Donnell from The Famous Grouse and Gerry Farrell from The Leith Agency, have been invited to present their favourite cinema ads.

The audience will then be invited to vote for the all-time favourite.

There will also be the opportunity to nominate someone who has made an outstanding contribution to marketing in Scotland for the Ogilvy Award which will be presented at the end of the year.
Further Speakers

Murray Calder Director, Mediacom and Chairman, IPA Scotland Murray joined Mediacom in 2006 after a successful client-side career in the whisky industry. Alongside his responsibility for marketing and new business at Mediacom, Murray is incoming Chairman of the IPA in Scotland.

Ian McAteer Group Chairman, The Union Ian is the Group Chairman of The Union, one of the UK’s leading regional agencies based in Edinburgh and Leeds. A former Barrister, Ian was a Director of Saatchi & Saatchi London where he worked on campaigns for BA, BT, BP, Campbell’s.

Angus Walker Creative Director, Frame Angus has worked at Ogilvy & Mather, McCann’s, JWT and the Leith Agency before becoming Creative Director and now co-owner of Frame. He has won a bunch of awards and nominations, including D&AD, Cannes, London.

Gerry O’Donnell Public Affairs Director, Edrington Group and Director, The Famous Grouse Gerry is just about to take up the post of Public Affairs Director for The Edrington Group, one of the largest private employers in Scotland. Most recently he held the post of Director of The Famous Grouse with the Group, managing the global brand team in Perth.

Jo Coomber Marketing Communications and Brand Director, Standard Life Jo is Marketing Communications and Brand Director at Standard Life. Previous to Standard Life, Jo was MD of the Scottish arm of Brand and Design Consultancy, Elmwood.

Location
Edinburgh Filmhouse
88 Lothian Road
Edinburgh
EH3 9BZ
0131 228 6382