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The Ogilvy Debate: The house believes – the big idea is dead.
Setting the motion
David Ogilvy asserted that advertising without a big idea “ will pass like a ship in the night”
Having coined the expression “big idea” over 50 years ago - has the concept become one of the biggest clichés in business? And with the greater power of retailers and influence of consumers an outmoded concept? Does short-termism with clients and lack of challenge from agencies mean that genuinely big , brand building ideas are a thing of the past?
No doubt these issues will be raised and debated by our distinguished teams of industry experts before the audience make their points and cast their vote.
Chair
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Kenny Harris
Founder, Headsurf
Kenny Harris is the creator of a radical programme of tools, techniques and behaviours to help teams and organisations unlock creative and productive thinking – a programme he calls HeadSurfing™. Kenny spent 17 years working in advertising and marketing agencies, creating and delivering award-winning marketing campaigns and experiential events for the likes of Walkers Crisps, Kwik-Fit, Hilton Hotels, National Australia Bank and Abbey National. Beyond the day job, he was a stand up comedian, performing at twelve consecutive Edinburgh Festivals and at well-known comedy clubs across the UK and Ireland.
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Setting the motion
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Ivan Lewis
MP for Bury South and Shadow Secretary of State for Culture, Media and Sport
Ivan was elected to Parliament in 1997 at the age of 30 and represents the constituency where he has lived all his life. Prior to becoming an MP he was Chief Executive of two voluntary organisations, Contact Community Care Group and the Manchester Jewish Federation, for a total of eleven years and served as a Bury Councillor for eight years. In October 2010 he was elected to Labour’s Shadow Cabinet and appointed Shadow Secretary of State for Culture, Media and Sport by Ed Miliband. During Labour’s period in Government Ivan served as a Minister in five Government Departments between 2001 and 2010: 2001- 2005 Minister for Skills, 2005 - 2006 Economic Secretary to the Treasury, 2006 – 2008 Minister for Care Services, 2008 – 2009 Minister for Africa (DfID), 2009 – 2010 Minister for Middle East (FCO). |
For the motion
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Scott Gallacher
Chair, The Marketing Society Digital Network
Scott is an expert in helping companies to grow through innovation – specifically through finding new ways for businesses to engage with consumers. He has assisted both multinational corporations and starts-ups. Organisations he has worked with include BSkyB, Lastminute.com, Facebook and American Express – he has engaged with these companies in a mixture of Director level line management and advisory roles and has delivered both business driving marketing innovation and organisational realignment.
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Rob Brown
MD of Staniforth (part of TBWA UK)
Rob started his career in radio in the UK before joining Staniforth as a PR account executive. For over 10 years he has lectured on the subject of PR and the Internet and he currently advises several major companies on their online PR strategies. Having worked within Euro RSCG and for McCann Erickson, in 2008 he returned to Staniforth, now part of TBWA UK Group, as UK MD. He is an Executive Board Member of the Chartered Institute of Public Relations and chairs the Institutes Social Media Advisory Panel. He is also the author of Public Relations and the Social.
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Against the motion
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Paul Bainsfair
Director General, IPA
Paul Bainsfair becomes Director General Designate of the Institute of Practitioners in Advertising (IPA) on the 7th June 2011. His 34 years of agency experience began at Saatchi & Saatchi in 1977 where he started as an account executive and rose to being its CEO within ten years. After successfully steering the agency through the recession, and with the agency at the top of the new business league table, he left to co-found Bainsfair Sharkey Trott with John Starkey in 1991. Widely recognised as one of London’s most successful independent agencies during the 1990s. In 2008 he moved on again to become a Non-Executive Director at Lean Mean Fighting Machine. In January 2009 he joined Iris, the UK’s largest independent integrated agency, first as Partner and CEO of Iris Europe and then as Chairman of Iris Worldwide.
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Hugh Baillie
Chief Executive, Ogilvy & Mather
Hugh joined Ogilvy Advertising London in January 2011. Prior to Ogilvy, Hugh had spent nearly twelve years at BBH. He began there working with the Bank of Scotland and a collection of Italian chewing gum brands owned by Perfetti Van Melle. Hugh was appointed to the BBH Board in January 1999 and in 2003 became Global New Business Director. After two years in this role, BBH was top of Ad Age’s Global New Business table and Hugh returned to run & build existing clients, focusing primarily on Unilever. Two years were spent building BBH’s portfolio of UL laundry brands before heading up Axe/Lynx for the next 3 years.
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Ticket Prices
All Industry body members
£20.00 + VAT
Non Member £25.00 + VAT
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