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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

The Future of Marketing 

In 2009, our 50th Anniversary year, we celebrated both the contribution of marketing to business in the past fifty years, as well as debating its potential role over the next fifty. So with an eye firmly fixed on the future, we asked 50 CEOs from some of the world’s most successful companies, to answer a single question: 'What role will marketing play in the future success of your business'. We received a fascinating variety of answers to our question, underpinned by some strong common themes, all published in our beautifully designed, hard-back book - The Future of Marketing.

To order your own copy of this limited edition book (priced at £29.99 + p&p) simply click on the Buy Now button and settle back to enjoy a great read. Or why not take a look at our list of contributors, and a few of the spreads, in the virtual copy of the book below.

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