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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Leading by example 

Steve Radcliffe

Steve Radcliffe, leadership coach and new partner to The Marketing Society talks to Elen Lewis about singing, snoring and why we all need to pause and reconnect with what we really care about to become better leaders

What’s the best decision you’ve ever made?
That's easy. Marrying Sharron 26 years ago.

What’s the most valuable lesson you’ve learnt in your career?
The most important is, “It's all about people and relationships” - as brought alive yet again by the leaders speaking on last week's Marketing Leaders Programme.

What's your proudest achievement?
Helping raise three stonkingly great kids.

Who is your leadership hero and why?
At the moment, Obama. He's great at the future, he naturally engages, but will he deliver?

What does a bad leader look like?
One who's only in it for him or herself.

What single thing can we do today to become better leaders?
Pause, reconnect with what you care about, and be guided by that.

What's the best example of how good leadership can make a difference?
There are too many to mention, I see and hear of them every month in offices, schools, factories, hospitals...

If you could edit your past, what would you change?
I'd have sung a lot more.

What’s your worst habit?
The family are unanimous - my snoring! Though I'm proud to have won 'The Snoring Award' on Keith Weed's team trip to Lapland!

Who would you invite to your dream dinner party?
My guests for Come Dine with Me would be Derren Brown, Helen Mirren, Cheryl Cole and Bruce Springsteen.

What keeps you awake at night?
Even more ideas of what to create next.

What books are on your bedside table?
First Light, A Landscape Photographer's Art by Joe Cornish
1001 Natural Wonders you must see before you die by Michael Bright

Tell us a secret
I was the 1974 Oxford University Table Football Champion. It took hours of practice.

Steve Radcliffe is a leadership coach who plays an important role in our Marketing Leaders Programme. In order to fulfil our mission to make you bolder marketing leaders, we’ve partnered with Steve to create Leadership Central - a resource to create your own leadership journey.

 

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