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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Digital expertise from Microsoft  

About Microsoft and digital marketing
The digital world provides so many opportunities for marketers, but it also uncovers many questions.

  • How should my brand behave online?
  • How can I build a relationship with promiscuous customers?
  • What does social networking mean for my business?
  • Where to start when there are so many new media channels to choose from?

    • For these reasons, Microsoft has become The Marketing Society's Digital Partner; a partnership that will provide members with expert advice, consultation and a platform for debate on all things digital.

    Microsoft - Digital Marketing Insights
    Through our Ask Microsoft section. Members can email any digital query to uncover@microsoft.com and an expert from Microsoft will respond within 48 hours. If they can help immediately with straightforward advice, they will. A more complex issue may require a visit from a Microsoft consultant who can start finding a solution

    Together we have also created a Microsoft Digital Zone* where you can access inspirational content and be the first to see research as and when it happens.   Coming soon you will be able to debate and pose opinions on all things digital. We look forward to hearing your online chatter.

     

     

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