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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Media monitoring from Updatum 

About Updatum - Media and Marketing Monitoring
Updatum is an online monitoring and business intelligence specialist designed to enhance your corporation's current awareness through the use of award-winning filtering technology and consultancy.

Updatum - Member Benefits
Updatum monitors over 80,000 online news sources globally to provide Marketing Society members with a customised, filtered RSS news feed so you only get the information you need to do your job effectively. You can also benefit from a free, customised weekly email alert and discounts on Updatum’s corporate services.

In addition, Marketing Society members can take advantage of 20% off Updatum's Corporate License, allowing savings of up to £1500 per year.

For further details, contact Sonja Harris on 01623 412 864.

To access our marketing news feed click here

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