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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Chairman of Not For Profit Group 

Giles Robertson

Giles Robertson founded the Not For Profit Group 5 years ago backed by the Marketing Society.  He also founded and runs green banana marketing focusing on the sustainable, environmental and ethical sectors, delivering audience, marketing and partnership strategies. Most recent clients include large NGO’s and the Fairtrade Foundation. Giles has over 17 years of experience in not-for-profit and commercial sectors.  He worked as Marketing Director for Greenvoice, a new environmental campaigning portal. And as Head of Marketing and Communications at WWF he connected with 7.5 million new people through partnerships (HSBC, Ben & Jerrys, M&S, BBC, and ITV) and multi channel communications.  He also oversaw the re-branding and relaunch of Southbank Centre, and all commercial partnerships (with Canteen, Skylon Restaurants, and Waterstones), generating 250,000 visitors in opening weekend, as Deputy Director, Marketing. He also developed a new brand identity with Wolff Olins as Head of Marketing and Press at Laban, the world's largest contemporary dance school attracting 8,000 locals to the opening weekend.

He began his career as a Graduate Trainee at Saatchi and Saatchi during the last session with stints at Publics and Ogilvy developing advertising strategies for Toyota, Visa, Mirror, Save the Children, RSPB, Renault Clio’s Papa Nicole launch, Coca-Cola’s Eat Sleep Drink Football, and Ford Ka and Focus launch.

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