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"Customers now have access to multiple channels, empowering them with knowledge and allowing them to exercise unprecedented levels of choice about how and with whom they do business. "
Vittorio Colao, Chief Executive, Vodafone Group.
"On the one hand, it seems like everything is changing. On the other hand, one very important dynamic has not changed: the consumer is boss."
AG Lafley, Chairman of the Board, The Procter & Gamble Company
"Consumers will increasingly look for brands with a social purpose… Brands and businesses that fail to integrate consumer needs with societal wellbeing will struggle to grow in the future."
Paul Polman, Chief Executive, Unilever
"The next 50 years will see new forms of marketing, tailored in greater ways to our lifestyles. But it’s the product that really forms the future of marketing – as it has done in decades past."
Sir Richard Branson, President, Virgin Atlantic

Welcome to the Not For Profit Group 

The Marketing Society’s Not For Profit (NFP) Group is growing from strength to strength, leading the marketing agenda for the sector through thought leadership and inspiring marketing with over 500 people signed up with the Group. A great opportunity to network and debate issues with colleagues.

The brainchild of founder Giles Robertson and Chairman of the group, the NFP Group is now in it’s 5th year with membership spanning senior marketers within leading charities, NGOs and NFP organisations.  To see who is part of our group click here. 

The idea behind the NFP Group is to offer senior marketing folk the opportunity to discuss and debate relevant and topical issues with speaker events as well as other programmes of activity. The issues driving the Group discussions and events have been;

  • Brand relevance and differentiation in an ever crowded market place,
  • Our role as senior marketing people in inspiring and unearthing insights,
  • Whether we are making the most impact with our communications and,
  • Stakeholder and partnership strategy as another key part of NGO's effective working.

We host quarterly events where we attract top speakers from companies such as Action for Children and Macmillan Cancer Support, for our full calendar click here. 

Membership to the NFP group of The Marketing Society allows you to be part of and connect with a brilliant network, access inspirational thinking and grow your skills as a marketer. 

To be part of our exciting community you can apply here or to see the full list of benefits click here. 

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