Posted by: Elen Lewis, editor, Think.

Vodafone has been listed as the most powerful British brand with a value of $36,962 million in the third annual BrandZ Top 100 most powerful brands ranking by Millward Brown. Since last year Vodafone’s brand value has increased by a staggering 75% and moved up the ranking 11 places. Google tops the global list again with a brand value of $86.1bn followed by GE at $71.4bn and Microsoft at $70.8bn.
Although only six British brands meet the criteria of being a Top 100 global power brand, their combined value did better than average by rising 33% (from $97,725 billion in 2006 to $127,220 billion in 2007) compared to a rise of 21% for the Top 100 as a whole.

The British brands in the ranking were:

Rank Brand
Value in $millions  
Global Rank  
1.
Vodafone
36,962
 11th
2.
Tesco
23,208
 25th
3.
HSBC
18,479
 35th
4.
Marks & Spencer
11,600
 60th
5.
Barclays
  7,382
 93rd
6.
Standard Chartered Bank
  6,855
100th
7.
BP
  6,346
  n/a
8.
Royal Bank of Scotland
  5,782
  n/a
9.
Asda
  5,628
  n/a
10.
NatWest
  4,978
  n/a

The ranking is based on analysis of consumer opinion and publicly available financial data for the period January to December 2007. I’ll be analysing the results in more detail in the May edition of Think. I wonder if there are any brands on here that surprise you?